Repriced

YouTube Premium price increase history

Music streaming·Prices checked October 25, 2026

Up 16.7%% since 2018 · Last change July 20, 2023

YouTube Premium Individual: $11.99 → $13.99 ▲ 16.7% · Effective July 20, 2023

Music streaming services with no price increase in 12 months

Order: services with affiliate links first, then lowest total increase

Spotify

Now $10.99/mo
Last change July 24, 2023
See Spotify pricingOpens Spotify's official site
Total increase
16.7%
Since May 17, 2018
Average annual increase
1.8%
Over 8 years
Average time between increases
Not available
Only one recorded increase
Next-increase indicator
Not available
Based on past intervals · 39 months since last increase
Compared with category
+0.6 pts
Music streaming median 1.2%% per year

Summary

YouTube Premium YouTube Premium Individual price record: $11.99 on May 17, 2018, now $13.99.

1 price changes on record, 16.7%% in total.

Difference from the Music streaming median annual increase: +0.6 pts.

In July 2023, YouTube Premium increased individual monthly subscriptions from $11.99 to $13.99 in the US.

Price over time

YouTube Premium Individual · USD
$10.79$12.09$13.39$14.6920192020202120222023202420252026Current: $13.99
FromToPriceChangeSources
2018-05-172023-07-19$11.99—1
2023-07-20Current$13.99▲ 16.7%1

Compare plans

This service has one recorded plan.

Price changes and sources

Every price change comes with a source.

Effective July 20, 2023· Announced July 20, 2023
YouTube Premium Individual: $11.99 → $13.99 ▲ 16.7%
Official noticeYouTube Premium and YouTube Music price changesChecked 2026-10-25

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